Pakistan Influencer Awards 2026 Winners: Ducky Bhai, Aroob Jatoi, DHA Wali Maid and Full List So Far

By Hira Shahid | 8 November 2026

Pakistan’s first-ever Pakistan Influencer Awards 2026 took place on Friday, 7 November 2026, at the Karachi Expo Centre, where the country’s biggest digital creators collected trophies across more than 30 categories. Ducky Bhai and Aroob Jatoi won Best Couple Creator, DHA Wali Maid took YouTube Creator of the Year (Female), and creators from YouTube, TikTok and Instagram were honoured in front of a packed hall of fans, brands and fellow creators. Four million votes were cast in just 15 days, according to the organisers, making the night the biggest formal recognition Pakistan’s creator economy has ever had.

For years, Pakistani creators built audiences in the millions without a stage of their own. Film and television stars had their award nights; YouTubers, TikTokers and Instagram creators did not. That changed on Friday night in Karachi. The ceremony capped a two-day programme at the Expo Centre that began with the Sooper Creator Lounge on 6 November, featuring masterclasses, industry discussions and networking sessions where creators met brands and learned how to earn from their content. Pakistani entertainment has been having a big year on every screen, from the most-watched Pakistani dramas of October 2026 to the creators now filling award halls, and Friday night felt like the moment the internet finally got its own red carpet.

Pakistan Influencer Awards 2026: Key Facts

Pakistan Influencer Awards 2026 Winners Announced So Far

No full official winners list has been published by the organisers yet, so the names below are the winners confirmed so far in reporting by Arab News, Pakistan Times, 24NewsHD, Startup Pakistan and Pakified, and in the event’s own winners graphic. This list will be updated as more categories are confirmed.

Two things are worth saying plainly. First, the organisers have not released a complete official list of all 30-plus categories, so some winners are still unconfirmed in public reporting. Second, Startup Pakistan and Pakified both noted that the exact date and venue of some individual award presentations could not be independently confirmed at the time they reported the wins. What is not in doubt is the ceremony itself: it happened on 7 November at the Karachi Expo Centre, it was covered by national media, and the winners above were announced on stage or in the event’s own published winners graphic.

The Night’s Biggest Moments

The headline win of the night belonged to Ducky Bhai and Aroob Jatoi. Pakistan’s most famous creator couple collected the Best Couple Creator award together, walking up from the audience as the crowd cheered. Aroob, in a floor-length black sequined dress, held the trophy aloft; Ducky, wearing a dark green patterned sherwani-style coat, took the microphone and thanked supporters in a mix of English and Urdu, praising the talented creators in the room and saying he was happy an event celebrating Pakistan’s digital creators had finally happened. The moment was filmed and shared across Instagram and Facebook within hours.

It was the couple’s second major award of the year. Aroob had already won Best Content Creator at the Sunday Special Icon Awards in August, an award she described at the time as her first. The Influencer Awards trophy is different: it recognises the couple as a unit, and it is the first major award the two have won together in a couple category. Ducky Bhai, whose real name is Saad ur Rehman, is one of Pakistan’s biggest YouTubers, while Aroob has built an Instagram following of more than 4 million with fashion, beauty and lifestyle content.

The most emotional win of the evening may have belonged to DHA Wali Maid. The creator, who built her following by sharing everyday life — household routines, cooking and cleaning — beat popular creators to win YouTube Creator of the Year (Female). She shared the moment on her Instagram Story, where the on-stage screen displayed the award title, and thanked her supporters in Urdu: “Aap sab ke vote ki waja sai aaj ye qamiyabi mili” — this success came because of all your votes. Another Instagram user shared the same moment with the caption “my favourite win of the day”. Her victory is a reminder that the awards were not only about the biggest names; they also recognised creators whose appeal is built on ordinary, relatable daily life.

There were quieter, powerful moments too. Maryam Raja, who won in the Voices and Perspectives category, said it was high time Pakistan recognised influencers, noting that the country has always had awards for actors and films but this was the first time creators had heard of a Pakistan Influencers Awards. Zarnab Fatima, who won the lifestyle award on Instagram, spoke about how her family has accepted her work but society still treats content creation as taboo for women — “a good girl is one who stays at home and is suppressed,” she said, adding that a woman who takes a stand for herself is judged for it. For both women, the trophy was about more than a category; it was about legitimacy.

How the Winners Were Chosen

The awards were not decided by follower counts alone. Chief curator Talha Aslam, who has more than a decade of experience in brand marketing and the digital ecosystem, explained the four-stage process to Arab News on the sidelines of the event. First, data identified the top 20 candidates in each category. A Creative Jury of established creators then shortlisted those to 10. An Executive Jury of people from brands and advertising agencies assigned each a weightage out of a score of five. Only after that came public voting, which drew four million votes in 15 days.

The framework was designed with independent checks. Ipsos Pakistan served as the research and audit partner, while Convex Interactive supported the technology and voting infrastructure. Shortlisting began on 15 September, public voting opened on 15 October, and the winners were revealed at the Karachi ceremony on 7 November. The platform itself launched in Karachi on 3 August 2026, aiming to recognise creators on impact, authenticity and credibility rather than popularity alone.

Why This Night Matters for Pakistan’s Creator Economy

Aslam’s pitch for the awards was economic as much as cultural. “The major idea behind the influencer awards was to recognise that it’s a serious industry and there is a huge potential,” he told Arab News. His numbers explain why brands are paying attention: out of 110 million internet users across Pakistan, 63 percent are under the age of 30 and spend eight hours on their phones every day. On YouTube alone, he said, 135,000 accounts are monetised in Pakistan. “Content creators are a big economy,” he said. “A lot of brands are launching with influencer faces with immense budgets for influencer marketing.”

The red carpet told the same story. Alongside EBM and ARY Digital Network, the backdrop carried the logos of inDrive, ARY Plus, Pepsi and L’Oréal — major brands putting their names next to creators. That is a long way from the days when making videos was treated as a hobby. Pakistani founders and creators are increasingly winning recognition on big stages, as seen when a Pakistani startup won an award in Silicon Valley, and the Influencer Awards bring that same formal recognition home to the creator economy itself.

The creators on stage made the economic case in their own words. Adnan Zafar, popularly known as “Ken Doll”, a lifestyle, skincare and fashion influencer who attended the event, said judgment of an influencer should show what they bring to the economy: how they help brands flourish, how many sales one reel or one story generates. Hasan Rizvi, a member of the Executive Jury, added that popularity and impact both matter — an influencer with 40 million followers has achieved something that deserves respect, while creators with smaller followings can still make a very big impact. The point both men were making is the same: influence is now measurable, and it moves real money.

There is also a cultural shift under way. Raja said she started creating content to inspire other women to follow their dreams, in a country where content creation is still looked down upon, particularly for females. Fatima said awards like these pave the way for much-needed recognition, and warned that the responsibility of an influencer is huge because “the youth follows us” and all kinds of people watch. The ceremony gave that argument a stage, a trophy and a national audience.

What Happens Next

The immediate question is the full winners list. With more than 30 categories and only some winners confirmed in public reporting so far, fans are still waiting for the organisers to publish the complete results, including the big platform prizes — Creator of the Year and Emerging Creator for YouTube, Instagram and TikTok. Those announcements are expected to follow as the organisers release the remaining categories, and this article will be updated when they do.

The bigger question is whether the awards become an annual fixture. The first edition proved the demand is there: four million votes, a packed Expo Centre, major sponsors and wall-to-wall social media coverage. If the organisers return next year, the pressure will be to publish a full official list quickly, keep the judging transparent and widen the categories further. For now, the creators who won on Friday night have something they never had before: a trophy that says Pakistan’s internet has its own awards night. Streaming and screen culture keeps setting records, from The Diplomat passing 1.19 billion minutes viewed on Netflix to a Karachi stage full of creators — and Pakistan’s creators are now part of that story in their own right.

FAQs: Pakistan Influencer Awards 2026

Updated 8 November 2026. This article will be updated as the organisers confirm more winners from the 30-plus categories.