PTV Sports Wins Pakistan’s 25-Match Broadcast Rights for PKR 350 Million

PTV Sports has secured the broadcast rights for Pakistan’s upcoming 25 home international matches, submitting the only bid for the package at PKR 350 million. The PTV Sports broadcast rights deal was confirmed on October 4, 2026.

The state broadcaster was the sole bidder in the PCB’s tender process — a notable outcome given the board had set a reserve price of PKR 600 million for the rights.

What’s in the package

The 25-match package covers a busy home calendar: 5 Tests, 14 ODIs and 6 T20 Internationals. It includes home series against Sri Lanka, England and Ireland — a lineup that should keep cricket fans glued to their screens over the coming months.

Below the reserve price

The PCB had valued the rights at a reserve of PKR 600 million, but with PTV Sports the only bidder, the board accepted PKR 350 million. The gap highlights the challenging economics of sports broadcasting, where advertising revenues have been under pressure across the industry.

For PTV Sports, it is a significant acquisition that guarantees premium cricket content for its viewers at a time when competition for eyeballs is fierce.

The business of cricket rights

Broadcast rights are the lifeblood of cricket boards worldwide, funding everything from grassroots development to player salaries and stadium upkeep. The PCB’s decision to accept a bid below its reserve suggests a pragmatic reading of the market — a guaranteed bird in the hand rather than a risky wait for better offers.

Industry watchers note that with private broadcasters tightening their budgets, the state-backed PTV Sports was always the most likely buyer. The deal keeps Pakistan’s home internationals on free-to-air television, which the board will see as a win for the game’s reach and popularity among the masses.

Key facts

• Winning bid: PKR 350 million by PTV Sports.
• Bidders: PTV Sports was the only bidder.
• PCB reserve: PKR 600 million.
• Package: 25 matches — 5 Tests, 14 ODIs, 6 T20Is.
• Series covered: Home series vs Sri Lanka, England and Ireland.
• Confirmed: October 4, 2026.

What it means for fans

For viewers, the deal means Pakistan’s home internationals will be available on the national broadcaster — free to air for millions of households. In an era of fragmented streaming rights, that accessibility matters enormously.

The real winners are the fans, who can look forward to a packed home season featuring some of world cricket’s biggest names, all from the comfort of their living rooms.